Posted by & filed under News.

“In the last five years, the number of Israeli ad tech companies has tripled” says Assaf Suprasky, the CEO of myThings

Starting tomorrow, Osmii will be closely following the Israel Mobile summit @MobileIsrael, a one day event to showcase 2000 of the best and biggest mobile minds and startups!

Entering its 6th year, the summit is the leading event for the mobile apps and games ecosystem in Israel, and one of the most well known ones within EMEA. Throughout the day the event will feature keynotes from top speakers, panels about the latest mobile topics, an innovation showcase and contest of the hottest Israeli mobile startups along with the chance to do some networking! Keen to learn more about the mobile advertising space within Israel we decided to investigate, looking into how the industry has grown and the hottest startups that are dominating the mobile advertising space!

Many Israeli startups look to America for inspiration, money and new opportunities – However in recent years there has been a change of events with many Israeli advertising companies quietly becoming global powerhouses! Within the past five years the number of Israeli mobile advertising companies has tripled. This huge growth within the market along with the acquisition from some of the worlds largest tech companies such as AOL purchasing for £405 million, signifies even more that Israel is one to watch. Throughout our investigation we found three Israeli ad-tech companies we feel are helping to shape the worldwide digital advertising landscape.


Inneractive is an automated mobile-ad marketplace for app monetization. Its main product, Story, is claimed to be the world’s first programmatic platform for inserting relevant “native” video ads into the constantly updating stream of app content feeds. Native advertising matches the form and function of the platform on which it appears.


Woobi specialize in the development of custom, scalable, native advertising solutions for web, social and mobile games. Their DMA (Dynamic mindset advertising) technology focuses on the exact mindset within each game play to display the right ad content. Based on a combination between user-profiling, machine-learning identification and real-time optimization as per user preferences and mindset within the game, Woobi’s DMA technology offers unparalleled user-focused in-game advertising solutions. This Israeli company provides a wide variety of game monetization products and services throughout 130 countries worldwide.


Todacell is a leading mobile advertising network that offers its clients’ a combination of superior campaign performance and industry leading clients services. Todabridge is their bespoke technology platform which combines state of the art ad serving, campaign management and analytics. The company have a net network of more than 4,000 publishers running across Todabridge, with a guarantee to hit the right target audience at the right time.

As you can see there are number of exciting Israeli mobile advertising companies to look out for! Here at Osmii we are specialists in helping the mobile vendors behind this technology at the forefront of this movement. If you are a mobile tech start-up looking to expand into EMEA or APAC please contact our mobile consultant for advice